Will Haywood
I build, scale, and re-imagine brands.

As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
Contact   

XBOX: 
The Universe of You


The challenge:

Transform a disparate series of sponsored articles into a unified, interactive content hub demonstrating how XBOX PC Game Pass caters to every unique gaming personality. The solution:

Conceptualized and delivered "The Universe of You," a guided, interactive user journey exploring four distinct gamer personas. Managed the design end-to-end from pitch to production, commissioning custom illustrations and engineering the digital hub ecosystem. 

The campaign smashed client performance benchmarks, driving 14,700 high-intent page views.

Top


  Contact