Will Haywood
I build, scale, and re-imagine brands.

As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
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UK Government: 
Backing Business


The challenge:

Direct the visual strategy for a high-stakes, multi-departmental UK Government campaign (DBT, DSIT, DWP, UKEF) via a commercial partnership with Future PLC, aimed at connecting SMEs with critical funding, recruitment, and export tools. The solution:

Led cross-functional collaboration with animators, video editors, and editorial teams to translate complex public policy into an engaging, accessible visual ecosystem. Spearheaded the multi-channel creative direction across high-performing digital and print touchpoints.

 

 
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