Will Haywood
As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
Shortlist:
Brand Identity
Relaunch Shortlist’s digital offering with a modernised identity that honors the brand equity of the original print legacy (remembered by its millennial male demographic), while ensuring the visual system is optimised for social media growth and franchising.
Developed a premium typographic system rooted in the legacy brand's heritage, paired with an entirely new visual language of dynamic colour systems and geometric shapes to seamlessly guide users through diverse content categories.