Will Haywood
As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
Cycling Electric:
Identity & Art Direction
Identify and capture a rapidly growing consumer market for e-bikes by creating a publication tailored to curious newcomers and lifestyle buyers rather than traditional, hardcore cycling enthusiasts.
Created a vibrant, accessible visual identity utilising "electric" gradients and clean, modern typography to engage a diverse demographic. Formally art directed the magazine launch alongside all accompanying marketing and advertising collateral.