Will Haywood
As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
Black Myth: Wukong
Conceive and execute a high-impact, immersive promotional campaign for the blockbuster launch of Black Myth: Wukong across Future PLC’s leading gaming titles, PC Gamer and GamesRadar+.
Drove the project from initial pitch proposal concepts to final asset animation, orchestrating a complete digital homepage takeover featuring bespoke logo integrations. Designed and built an immersive, interactive editorial feature to delve into the lore of the game, resulting in an unforgettable, high-engagement user experience.