Will Haywood
I build, scale, and re-imagine brands.

As an award-winning Creative Lead and designer with 14 years experience in media and publishing, I deliver high-impact visual identities and 360° campaigns that drive real commercial results.
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Advertising Week Europe:
AW360


The challenge:

Establish the comprehensive visual identity, layout templates, and editorial framework from scratch for AW360—the flagship publication distributed to attendees of Advertising Week Europe. The solution:

Art directed both the premium print magazine and the digital trend report, establishing a sophisticated aesthetic that captured the forward-thinking nature of the event. AW360 was awarded the MUSE Design Gold Award in the Advertising category.


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